REsources

In times of market volatility cutting marketing costs can seem like an obvious way to reduce risk. But when and how does cutting marketing budget affect the long term health of your business.

Is fear of failure holding you back from starting or developing your business?

Follow this step-by-step guide to transform your business idea into reality.

Is your business stuck in a rut? Get ideas and tactics to help you break out of stagnation.

AI: How can small businesses harness the power of AI?

Breaking Free: Overcoming Overwhelm in Your Small Business

Learn how fostering a culture of agility will help your business weather any storm.

Links to resources for setting up a new business in Westchester, NY.

Learn about what coaching is and how it can help you and your business thrive.

Learn how setting an intention can be more useful than just setting a goal.

Learn lessons from Barbie and She-Hulk that will help you tailor your marketing to your audience.

You've got a great idea, you've done the research, the time is right, but... you just can't seem to get started. Sound familiar? Don't worry, you're not alone. Nearly every entrepreneur or small business owner I've worked with has had to overcome mental obstacles in order to enact change. So, what can you do when you hit a road block? Here are some suggestions: Hire a coach - ok, that one's a little self-serving (this is my blog, so I can!), but, honestly it's probably the s

This is a really good question I get asked a lot, and the answer isn't all that straightforward. There is a lot of overlap between these three approaches, and which one is right for you and your business has a lot to do with personal preference, where you are in the process and what skills you already have. Coaching - The International Coaching Federation (ICF) defines coaching as "partnering with clients in a thought-provoking and creative process that inspires them to maxim

There's a lot of press out there about SEO, quite a lot of it misleading and, to the unfamiliar, intimidating. The upshot is - SEO is vitally important to all businesses, particularly small companies and startups, and getting to know the fundamentals isn't that hard. Forbes published this interesting article on the key points small businesses should be keeping in mind to harness the power of SEO to help them build their business. https://www.forbes.com/sites/forbesagencycounc

Entrepreneur.com has some great articles on coaching for businesses large and small. Here's an interesting read on the overall benefits...

This is a question I get asked a lot! The answer is, there's a lot of overlap, but ultimately therapy aims to improve mental health, whereas coaching helps individuals achieve their goals. I found this useful article which covers the question in depth. Have a read and tell me what you think: https://blog.zencare.co/life-coach-vs-therapist/